Code of Ethics and Practice
At The Therapy Agency (TTA) we are aware that most of our therapists are already signed up to one or more of a range of Codes of Ethics and Practice in existence, some of which will pertain to the particular treatments they provide. Rather than insist our practitioners follow any external codes we think it best bring standards of ethical practice under one roof and for that roof to be The Therapy Agency's own. Thus we are best able to
- protect Therapy Agency clients from improper practice,
- give our therapists detailed guidance on ethical behaviour and
- have a basis for formulating a complaints procedure.
The wellbeing of clients is vital to The Therapy Agency, and goes to the very core of its purpose, affecting all aspects of the means by which we accomplish that purpose. Protecting clients' wellbeing is therefore fundamental to our business and all our therapists have an obligation to abide by this code and our other agreements.
This is the first edition of The Therapy Agency's Code of Ethics and Practice and we welcome feedback from clients, therapists and peers as to how it may be improved and developed. Most of our therapists have had many years of experience in working in this field and we look forward to on-going discussion with them concerning the - sometimes complex - ethical issues they face. Similarly, we welcome feedback from clients and hope to hear from them about what makes them feel annoyed or uncomfortable, or conversely, what makes them feel well-treated and safe during, before and after complementary therapy or beauty treatments.
Therapists joining The Therapy Agency will have to sign a document that they will be familiar with and will adhere to the Code of Ethics and Practice in its current form and with any additions or amendments thereto that may be made during the term of registration with TTA. Except where otherwise stated, the Code applies only to work carried out for TTA. It applies whether this work is voluntary or paid.
Therapists who are found to have broken the Code will be the subject of a warning, suspension of registration or termination of registration depending on the nature of the breach. In cases where serious allegations are made, suspension without warning may be immediate, pending an investigation.
Definition of Terms:
- In the following document:
- "TTA" is shorthand for "The Therapy Agency";
- "Therapist" refers to all complementary health practitioners registered by The Therapy Agency;
- "Client" refers to all persons consulted or treated by therapists with whom contact was made through TTA;
- "Personal clients" is a reference to clients obtained via other means.
Code of Ethics
- The Code of Ethics outlines the ethics, values, and principles that are used to inform the Code of Practice. Whereas, the Code of Practice examines how these ethics work in practice within a therapeutic/beauty setting and consists of detailed action-orientated descriptions.
- The challenge of working ethically means that practitioners will inevitably encounter situations where there are competing ethical obligations. When in doubt as to the best course of action, Therapists are expected to consult with TTA.
- The ethics that are the basis for a therapist's work within The Therapy Agency are:
- Integrity and Impartiality: being sincere, moral and fair in dealing with others.
- Competence: successfully deploying, maintaining, and expanding skills and knowledge
- Beneficence: acting in the best interests of the Client, in a manner that affords them the most good and avoids causing harm.
- Respect and Empathy: demonstrating care, esteem and understanding.
- Fidelity and client autonomy: honouring the trust placed in the Therapist, respecting the rights of others to make their own decisions.
Code of Practice
- Responsibilities to Others
- Competence and Self-Responsibility
- Clear Contracting and Communication
- Respect and Integrity
- Record Keeping
- Treatment of Those Unable to Give Consent
- Working From Home
- Health and Safety
- Advertising - Promotional Literature, Web-sites and Public Statements
- 1. Responsibilities to Others:
- 1.1. Therapists must never give a medical diagnosis to a Client in any circumstances unless medically qualified to do so. If a therapist discovers any dysfunction, during their assessment or treatment of the Client, they may not mention any possible specific disorder and must instead advise the Client to consult a registered medical practitioner for a diagnosis and consider writing a referral.
- 1.2. Similarly, if a Client presents with new symptoms and has not yet sought a medical opinion, an appropriate referral should be made.
- 1.3. All routine referrals to colleagues and medical services should be discussed with the Client in advance and the Client's consent obtained both to making the referral and to disclosing information to accompany the referral.
- 1.4. Reasonable care should be taken to ensure that the recipient of any referral is able to provide the required service and that it is likely to benefit the Client.
- 1.5. It is required by law that cases of certain infectious diseases are notified to the Medical Officer of Health in the district where the Client is resident. The notification must be made by a GP, therefore if a therapist suspects that a Client has a notifiable disease they should insist that the Client see a doctor.
Notifiable diseases are: Cholera, Plague, Relapsing Fever, Smallpox, Typhus, Food Poisoning, Acute Encephalitis, Acute Poliomyelitis, Anthrax, Diphtheria, Dysentery (Amoebic or Bacillary), Leprosy, Leptospirosis, Malaria, Measles, Meningitis, Meningococcal Septicaemia (without Meningitis), Mumps, Opthalmia Neonatorum, Paratyphoid Fever, Rabies, Rubella, Scarlet Fever, Tetanus, Tuberculosis, Typhoid Fever, Viral Haemorrahagic Fever, Viral Hepatitis, Whooping Cough, and Yellow Fever.
Co-operation with Medical Practitioners:
- 1.6. Complementary treatments should not take the place of conventional medical treatment and any Client currently undergoing medical treatment should not be treated by a therapist without the knowledge and consent of the Client's medical practitioner and/or other complementary therapists treating the Client.
- 1.7. It shall be recognised by the therapist, that where a Client is delegated to them by a registered medical practitioner, the GP remains clinically accountable for the Client and for the care offered by the therapist.
- 1.8. Therapists shall respect medical practitioners and bodies and must not advise a particular course of medical treatment or counterman instructions or prescriptions given by a medical practitioner. It must be left to the Client to make their own decisions in the light of medical advice.
- 1.9. Therapists must work to uphold and enhance the professional reputation of TTA, and not behave in any manner that may bring it into disrepute.
- Responsibilities Towards Colleagues and TTA:
- 1.10. Therapists must make it clear to Clients whether a treatment session is being provided by TTA or otherwise. They shall not encourage or solicit Clients away from TTA to be treated privately, either directly or indirectly.
- 1.11. For business work in particular, therapists are likely to be working closely with colleagues and these professional relationships should be conducted in a spirit of mutual respect. Colleagues should endeavour to attain good working relationships, systems of communication and a co-operative working style that enables the best possible service to be provided to Clients.
- 1.12. Therapists should treat all colleagues fairly and with regard to equal opportunities. They should not undermine a colleague's relationship with Clients by making unjustified or unsustainable comments.
- 1.13. However, therapists have a responsibility to protect Clients when they have good reason for believing that colleagues are placing them at risk. They should raise any concerns with the therapist concerned in the first instance if at all possible and if the matter cannot be resolved refer the problem to TTA.
- 1.14. If a therapist suspects that a breach of this code is being made not by an individual therapist, but by the TTA, a client's employer etc., they should inform TTA.
- 1.15. All communications between colleagues about Clients should be on a professional basis and thus purposeful, respectful and consistent with the management of confidences as declared to Clients.
- 2. Competence and Self-Responsibility:
Competence to Practise:
- 2.1. Therapists must be adequately trained and qualified for each of the therapies that they practice.
- 2.2. Each therapist shall have insurance cover for public liability and indemnity as well as provision for each of the professional treatments offered.
- 2.3. Therapists should only treat Clients with therapies approved by TTA.
- 2.4. Certificates of qualifications and insurance cover shall be displayed or made available to Clients upon request. Members working in several locations or offering visiting services will have available at all times copies of aforementioned certificates.
- 2.5. Therapists shall ensure that their working conditions are suitable for the practice of their therapy.
- 2.6. Therapists have a responsibility to themselves to prevent their work becoming detrimental to their health or well-being by ensuring that the way that they undertake their work is as safe as possible and that they seek appropriate guidance from TTA when they feel their health or well-being is being compromised.
- 2.7. Therapists have a responsibility to monitor and maintain their medical, physical and psychological fitness to practise at a level that enable them to provide an effective service. If their effectiveness becomes impaired for any reason, including health or personal circumstances, they are expected to consult TTA and if necessary withdraw from practice until their fitness to work returns.
- 2.8. Therapists are expected to take reasonable measures to protect their own physical safety, particularly if working alone from home, or in Clients' homes. They have the right to refuse treatment should they feel unsafe.
- 2.9. Therapist must take reasonable measures to protect themselves from false claims from Clients of inappropriate or abusive behaviour.
Maintenance of Competence:
- 2.10. It is essential for therapists to be aware of the limits of their professional competence, to work within those limits at all times, and, where appropriate, to refer Clients back to TTA for treatment by another therapist, or to a medically qualified practitioner for medical care.
- 2.11. Therapists need to carefully consider the limits of their competence, and risk of harm to their own well-being, when working with particularly challenging Clients such as those who are mentally unstable, addicted to drugs or alcohol, suicidal or hallucinated.
- 2.12. Regularly monitoring and reviewing one's work is essential to maintaining good practice. It is important to be open to, and conscientious in considering, feedback from Clients, colleagues and appraisals. Responding constructively to feedback helps to advance practice.
- 2.13. A commitment to good practice requires practitioners to keep up to date with the latest knowledge and respond to changing circumstances. They should consider carefully their own need for continuing professional development and engage in appropriate educational activities.
- 2.14. Therapists should be aware of and understand any legal requirements concerning their work, consider these conscientiously and be legally accountable for their practice.
- 3. Clear Contracting and Communication:
- 3.1. Therapists must establish respectful, courteous, clear and culturally appropriate ways of communicating with Clients.
- 3.2. Therapists are responsible for clarifying the terms on which their services are being offered in advance of the Client incurring any financial obligation or other reasonably foreseeable costs or liabilities.
- 3.3. Therapists have the same obligation to the Client whether being paid or working in a voluntary capacity.
- 3.4. Therapists must take all reasonable steps to ensure that their services are available to people with disabilities including the provision of clear communication with those with sensory impairments, difficulty with speech etc.
- 3.5. Before treatment therapists must explain fully either in writing or verbally all the procedures involved in the treatment, including the nature and length of the consultation, record keeping, length of consultation, and what will be expected of the Client in terms of removal of clothing etc.
- 3.6. Whilst possible therapeutic benefits may be described they must not be guaranteed and therapists must not speak of a "cure". All information given must be honest and accurate.
- 3.7. Clients should be informed about possible contra-actions and be given clear and comprehensive after-care advice.
- 3.8. After being informed about the treatment, Clients should be given the opportunity to choose whether to continue or withdrawn. Treatment should not proceed without explicit consent, but therapists have a right to charge for late cancellations.
- 3.9. A TTA consultation form and treatment record must be completed and returned to the TTA.
- 3.10. Therapists have the right to refuse or postpone treating a Client should they consider treatment at that time or with that Client to be inappropriate. They should make the reasons for the decision clear to the Client and be able to justify it on one of the following grounds:
- 3.10.1. the Client has contra-indications;
- 3.10.2. the Client has an infectious illness;
- 3.10.3. the Client is under the influence of alcohol or mind-altering substances;
- 3.10.4. the Client behaves in a way which has led the therapist to feel physically unsafe, disrespected or verbally abused.
- 3.10.5. the Client is late attending the therapy session.
- 3.10.6. the Client feels uncomfortable or uneasy about treating a particular Client and hence is unable to provide a quality service. For example, if they know a client in another capacity or if they suspect a client to be withholding essential medical information.
- 3.10.7. If the Client is considered to be responsible for the reason for cancellation, they may be charged for the session at the therapist's discretion. They should not be charged if the cancellation was due to the reasons given in i. and ii. above.
- 3.11. Clients are entitled to competently delivered services that are periodically reviewed by the practitioner. Good practice involves clarifying and agreeing the rights and responsibilities of both the practitioner and Client at appropriate points in their relationship.
- 3.12. In addition to issuing feedback forms directly to clients, TTA may occasionally supply therapists with feedback forms. These are to be given to the Clients and returned to TTA as a means of continual appraisal.
- 3.13. Any complaint received from Clients should be dealt with promptly and appropriately. Therapists should endeavour to remedy any harm they may have caused to their Clients and to prevent any further harm.
- 3.14. Therapists are responsible for informing their insurers of any compliant if necessary and for discussing the situation with TTA with a view to ensuring that appropriate steps have been taken.
- 4. Respect and Integrity:
Professionalism, respect and integrity:
- 4.1. TTA recognises that a power-imbalance exists within the professionalrelationship between therapist and Client The Client places trust in a therapist's care, skill and integrity and it is the therapist's duty to act with due diligence at all times and not to abuse this trust in any way.
- 4.2. Proper moral conduct must always be paramount in therapists' relations with Clients, they must behave with courtesy, respect, dignity and tact. Their attitude shall be warm, empathic and positive, and without undue familiarity.
- 4.3. Therapists should keep commitments made to Clients and should conduct themselves professionally and courteously with regard to timekeeping and cancellation of sessions.
- 4.4. Therapists should not allow their professional relationships with Clients to be prejudiced by any personal views they may hold about lifestyle, gender, age, disability, race, sexual orientation, beliefs or culture.
- 4.5. Therapists are responsible for learning about and taking into account the different protocols, conventions and customs that can pertain to different working contexts and cultures.
- 4.6. Financial matters should be conducted in an honest, straightforward and accountable way.
- 4.7. Therapists should not be judgmental and are required to recognise the Client's right to refuse treatment or ignore advice. It is the Client's prerogative to make their own choices with regard to their health, lifestyle and finances.
- 4.8. Clients cannot legally be forced to seek medical advice but in exceptional circumstances (those listed in 6.8,6.9 and 6.10) a Client's GP may be contacted without the Client's consent.
- 4.9. No third party, including assistants or the Client's friends or family, may be present during a consultation and/or treatment with an adult without the Client's express consent.
- 4.10. Client's privacy must be maintained at all times. Consultations and treatments should not be recorded without consent and it should not be possible for them to be overheard by any third party. Discretion must be applied to ensure that the Client has complete privacy whilst dressing or undressing and that there is no unnecessary removal of clothing.
Conflicts of Interest:
- 4.11. Conflicts of interest are best avoided, provided they can be reasonably foreseen and prevented from arising. In deciding how to respond to conflicts of interest, the protection of a Client's interest and maintenance of the Client's trust in the therapist and TTA should be paramount.
- 4.12. Therapists should recognise that the period of a session is the 'Client's time' and it should not be used to further the therapist's interests by, for example, discussing personal issues of the therapist. Clients shall be treated in silence if they do not wish to talk.
- 4.13. Therapists must not sell, prescribe or administer remedies, herbs, supplements, essential oils or other products unless their training, qualifications and insurance entitle them to do so. Sales made to Clients must be clinically justifiable in terms of the Client's needs and made when the Client is in a position to make objective judgements.
- Dual Relationships:
- 4.14. Careful consideration should be given to 'dual relationships' where the therapist has two or more kinds of relationship with the Client, for example the Client is also a personal friend or work colleague, as dual relationships are likely to present more difficulties in terms of conflict of interests.
- 4.15. Practitioners must not abuse their Client's trust in order to gain sexual, emotional, financial or any other kind of personal advantage.
- 4.16. Sexual relationships with Clients are prohibited. Therapists must be diligent in guarding against any act, suggestion or statement that may be interpreted, mistakenly or otherwise, as having sexual implication.
- 4.17. Therapists should think carefully about, and exercise caution before, entering into personal or business relationships with former Clients and expect to be professionally accountable if the relationship becomes detrimental to the Client or the standing of the profession.
- 4.18. Hypnotherapists may only work at their own homes, or make home visits to Clients subject to a Client's friend, relative or an independent witness present at all times. Stage and entertainment hypnosis is not permitted.
- 5. Confidentiality:
Principles of Confidentiality:
- 5.1. The TTA recognises that confidentially is a means of providing safety to Clients and as such is a keystone of therapeutic practice.
- 5.2. Therapists have a duty to keep Client's identities, attendance, and all information gathered about a Client, including views formed of the Client, confidential. No disclosure may be made to any third party, including any member of the Client's own family, without the Client's consent, within the levels and limits agreed at the start with the Client.
- 5.3. Any disclosure of confidential information in exceptional circumstances or otherwise should be restricted to relevant information conveyed only to appropriate people and for appropriate reasons.
- 5.4. The Therapists duty to keep confidentiality continues after the Client's death unless there are overriding legal or ethical considerations.
Limitations of Confidentiality:
- 5.5. Clients should be made aware, prior to the first treatment, of the level of and limits to confidentiality. Clients should be warned that personal details will be disclosed to specific individuals at the head office of TTA (who have a duty to keep them confidential) and that confidentiality may be overridden if the Client is at risk of harming themselves or others and may be required by due process of the law.
- 5.6. Limits to confidentiality may also arise within organisations where team case discussions require feedback about the efficiency of treatment, or where insurance companies are financing/part-financing treatment and require clinical information. Any such limitations shall also be explained to the Client prior to treatment.
- 5.7. Therapists who sell or otherwise transfer their interest in a practice must inform TTA and must not provide the incoming practitioner with any information whatsoever about TTA Clients. Arrangements should be made in the event of a therapist's incapacity or death for TTA to be informed and any records to be safety transferred to TTA's head office.
Confidentially in Exceptional Circumstances:
- 5.8. If a therapist believes that an individual intends to, or has, harmed or abused a child, or learns of any terrorist activity then they are obliged by law to report this to the appropriate authorities and should also inform TTA.
- 5.9. The law states that an offence is committed by anyone aiding and abetting a suicide by either activity assisting or by failing to informing an appropriateprofessional if they are aware of someone's decision to attempt suicide. Therefore if a therapist suspects a Client poses a serious risk of causing harm to themselves, they should consult with TTA if that will not cause undue delay. If a therapist intends to override confidentially, for the purpose of obeying the law regarding suicide, they should first attempt to seek the Client's consent if there is time and unless there are good grounds for believing the Client is no longer willing or able to take responsibility for their own actions. However, even without that consent the Client's GP, psychiatrist or social worker must be informed.
- 5.10. Similarly, if a therapist suspects that a Client is at risk of harming others, they should also first attempt to seek the Client's consent for a breach in confidentiality unless there are good grounds for believing the Client is no longer willing or able to take responsibility for their own actions or such action will cause undue delay. The practitioner may be caught in conflicting responsibilities between those concerning their Client and those towards other people/the wider society. Consultation with TTA is essential in these circumstances unless that too would cause undue delay. TTA recommends that therapists do not behave in any way that could be construed as aiding or abetting any criminal act.
- 6. Record Keeping:
- 6.1. Therapists shall keep clear and comprehensive records of all their treatments, including dates, a description of the treatment and any advice or recommendations given.
- 6.2. Consultation and treatment forms will be provided by TTA and filled in by therapists with additional forms/notes if necessary. Records shall either be filled in online in a secure area of the TTA web site during the consultation or from paper copies immediately after the
- 6.3. Records should be kept confidential and protected from unauthorised disclosure.
- 6.4. Records should be relevant, factual and accurate, they should avoid opinion or hearsay.
- 6.5. Paper records are to be kept in safe custody for seven years from the time of the last consultation/treatment. After seven years they should be disposed of securely such as by shredding or burning. The keeping of records for seven years is not only for the purpose of efficient and competent practice but also is in important for the defence of any negligence action.
- 6.6. Therapists should ensure that they comply with the all aspects of the Data Protection Act, with which The Therapy Agency is registered.
- 7. Treatment of Those Unable to Give Consent:
- 7.1. Treatment of Young and Disabled People:
- 7.1.1. Therapists should recognise that working with young people over the age of 16 requires specific ethical awareness and competence. The therapist is required to consider and assess the balance between young people's dependence on adults and carers and their progressive development towards acting independently. In addition, the increase in the power differential between a young person and their therapist requires careful consideration of issues concerning their capacity to give consent to receiving any product or service.
- 7.1.2. Similar issues arise in situations where a Client may lack cognitive functionality due to learning difficulties or a mental health problem. In these situations therapists should also give careful consideration to the Client's capacity to give consent and where necessary seek guidance from TTA and/or carers/guardians.
- 7.2. Treatment of Children:
- 7.2.1. Consent to treat children under 16 years of age should always be sought from a parent or guardian who should also always be present throughout the consultation and treatment. If such consent is not given treatment should not proceed.
- 7.2.2. At the present time, no alternative or complementary therapy is approved as 'medical aid' under the law. It is a criminal offence for a parent or guardian not to seek 'medical aid' for a child under the age of 16. Therapists should secure a signed statement from a parent or guardian who refuses to seek medical aid as defined under the law in the following format: "I have been warned by (enter name of therapist) that according to law I should consult a doctor concerning the health of my child (enter name of the child) Signed (signed by parent or guardian) Signed (by person witnessing the parent's or guardian's signature)".
- 7.3. Treatment of Animals:
- 7.3.1. Animals should only be treated following diagnosis by a registered veterinary surgeon and under that veterinary surgeon's instruction. Anyone other than a qualified veterinary surgeon is otherwise prohibited from treating animals unless they are giving emergency First Aid for the purpose of saving life or relieving pain. The only exception is for the healing of animals by non-contact healing. The 'laying on' of hands for healing is not allowed without the express permission of a registered veterinary surgeon.
- 7.3.2. The Protection of Animals Act 1911 requires that if an animal clearly needs treatment from a veterinary surgeon, the owner must obtain this, and therapists should make their prospective Clients aware of this stipulation where necessary.
- 7.1. Treatment of Young and Disabled People:
- 8. Working From Home
- 8.1. If practising therapy from their own homes, therapists must ensure that their working conditions and facilities to which members of the public have access are suitable and comply with all legislation. Therapists should check on any local authority by-laws covering their practice as these vary considerably through the country.
- 8.2. Therapists working from home should give special attention to their home and contents insurance, the terms of their lease, or other title deeds any local government regulations limiting such practice or under which they may be liable to pay business rates.
- 8.3. Therapists working from home must ensure they have carried out all reasonable steps to enable their treatment facilities to be accessible to those with mobility problems and other disabilities.
- 9. Health and Safety
- 9.1. The majority of clauses in this document need to be adhered to on health and safety grounds in addition to the grounds under which they are listed.
- 9.2. All reasonable steps should be taken to ensure Clients' safety and that Clients suffer neither physical or psychological harm as a result of actions taken by their therapists.
- 9.3. All laws pertaining to health and safety in the workplace must be understood and adhered to.
- 9.4. All therapists are expected to abide by standards of good practice in relation to hygiene. Special care is to be taken to ensure that instances of cross-infection do not occur, both in the methods used in treatment and the premises at which treatment takes place.
- 9.5. Therapists must undertake adequate questioning of Clients to ensure that the treatment is appropriate and safe, and give appropriate and clear after-care advice.
- 9.6. Therapists should only treat Clients with therapies approved by TTA, whilst working for TTA.
- 9.7. Therapists should not use, prescribe or sell remedies, herbs, supplements, essential oils etc., unless they have training, qualifications and insurance which qualify them to do so.
- 9.8. Therapists must not use manipulation or vigorous massage unless they possess appropriate professional qualification(s) and insurance.
- 9.9. Therapists are not permitted to use anaesthetics on Clients.
- 9.10. Except in cases of urgency or sudden necessity, it is an offence for anyone other than a certified midwife to attend a woman in childbirth without medical supervision or for anyone other than a registered nurse to attend for reward as a nurse on a woman in childbirth or during a period of 10 days thereafter. This does not preclude treatment given with the permission of the patient's midwife, doctor or medical team.
- 9.11. It is an offence to offer a treatment or advice, or prescribe a remedy for cancer.
- 9.12. The law also makes it an offence to treat human beings for any of the following diseases: Bright's Disease, Glaucoma, Cataract, Locomotor Ataxy, Diabetes, Paralysis, Epilepsy or fits, Tuberculosis.
- 9.13. The law provides that anyone who, with intent to deceive, purports either to act as a spiritualistic medium or to exercise any power of telepathy, clairvoyance or other similar powers is committing an offence. It is also illegal to, in purporting to act as a spiritualistic medium or to exercise the powers above, use any fraudulent device.
- 9.14. Under the Venereal Disease Act of 1917, it is an offence to treat some sexually transmitted diseases for reward, whether direct or indirect. Any service must be provided entirely free if it is for the purpose of treating syphilis, gonorrhoea or soft chancre.
- 10. Advertising - Promotional Literature, Web-sites and Public Statements:
- 10.1. TTA therapists may also be working for private Clients, and may choose to advertise their services at this time. Although treatments offered to Clients gained elsewhere will be unrelated to The Therapy Agency, the conduct of TTA therapists elsewhere may reflect on TTA.
- 10.2. Advertising must be discreet and dignified in tone. It will not make definitive claims about the results of treatment nor offer a cure. It shall be confined to drawing attention to the therapy available, a description of the therapy and the necessary details regarding the particular service offered.
- 10.3. Therapists must not use titles or descriptions to give the impression of medical or other qualifications unless they possess them, and they must not offer therapies for which they are not qualified and adequately insured (See Competence).
- 10.4. Therapists must make it clear to their Clients that they are not medical doctors and do not purport to have their knowledge or skills. It is a criminal offence for anyone who does not hold the relevant qualifications to use any of the titles specified hereunder or to use any other title or description which suggests or implies that he or she is on the statutory register of the persons who hold those qualifications.
The titles are Chemist, Chiropodist, Dental Practitioner, Dental Surgeon, Dentist, Dietician, Doctor, Druggist, General Practitioner, Medical Laboratory Technician, Midwife, Nurse, Occupational Therapist, Optician, Orthoptist, Pharmacist, Physiotherapist, Radiographer, Remedial Gymnast, Surgeon, Veterinary Practitioner, Veterinary Surgeon.
- 10.5. The law also makes it an offence to take part in the publication of any advertisement referring to any article or any description in terms which are calculated to lead to the use of that article for the purpose of treating human beings for any of the following diseases: Bright's Disease, Glaucoma, Cataract, Locomotor Ataxy, Diabetes, Paralysis, Epilepsy or fits, Tuberculosis.
- 10.6. It is also an offence to publish any advertisement which:
- 10.6.1. offers to treat or prescribe a remedy or advice for cancer, or
- 10.6.2. refers to any article calculated to lead to its use in the treatment of cancer.
- 10.7. At all times advertising should comply with standards laid down by the British Code of Advertising Practice and meet the requirements of the Advertising Standards Authority.